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about the show

About the show.

About the show .

Three days at Olympia London, packing the iconic Grand Hall with thousands of brands, all dedicated to making freefrom living better. Products include gluten free, wheat free, lactose free, dairy free, egg free, vegetarian, vegan, natural, organic, skincare (for eczema), allergy lifestyle solutions (pollen, dust mites, latex, respiration). Attendees include buyers and decision makers from retail, catering, food service, hospitality, wholesalers, distributors, manufacturers and healthcare professionals.

The show story .

Back in 2011, ‘The Allergy Show’ was relaunched and rebranded to ‘The Allergy & Gluten From Show’. Over the years this show enjoyed massive continuous growth with exhibitor and consumer visitor numbers increasing exponentially.
To ensure the event proposition remained at the cutting edge of the freefrom industry 3 new symbiotic shows were launched: Just V Show and Love Natural, all running simultaneously, all reflecting the diverse nature of the freefrom market. These launches turbocharged the growth further and the 2018 event will be the largest freefrom show in the world.

The trade journey .

As the shows went on their journeys, the consumer audience grew and leading trade buyers started to visit the shows in significant numbers. Exhibitors were also reporting that they had achieved significant trade deals as a result of meeting buyers at the show.
The reason that trade visitors attend is that it is the largest gathering for freefrom producers and having their products in one place at one time provides a unique and unrivaled opportunity to try, compare, test and buy.
The shows have the very latest products and innovation, allowing the buyers to keep ahead of the trends, meet new suppliers face-to-face and ensure that they could deliver a greater range of freefrom items to their customers.